Rowena Sidhu

Rowena Sidhu is an experienced Account Executive specializing in A&R, Business, and Partnerships at Electric Feel Entertainment & Ventures since January 2023, collaborating closely with the Head of A&R. Previously, Rowena held senior roles at Pendo.io as a Senior Account Executive, at Mixpanel as a Commercial Account Executive focused on the UK and Nordic markets, and at DocuSign as a Commercial Account Executive, contributing to digital transaction management. Earlier experience includes roles as a Business Development Manager at Vuelio and various positions at Cision, highlighting expertise in product analytics and PR software. Rowena's academic background includes a Bachelor of Science degree in Media Communications and Sociology from Brunel University of London.