Elaine Liu

Elaine Liu currently serves as the Head of Media Activation at Electronic Arts (EA), a position held since September 2022. Prior to this role, Elaine spent over five years at Matterkind, progressing through various titles including Global Client Partner, Addressable Strategy and Activation, VP of Addressable Strategy, and Director of Programmatic Strategy. Experience at OMD USA included roles such as Associate Director and Senior Manager in Programmatic Solutions. Earlier in career, Elaine worked at Evolve Media, LLC as Associate Manager of Digital Marketing Production and Senior Project Manager, and as Marketing Manager for Display/Affiliate Marketing at WooMe. Elaine began professional journey with an internship at Penske Motor Group. Elaine holds a B.A. in Sociology and Business from the University of California, Riverside.