Emily Rimas

Emily Rimas serves as Vice President of Analytics for EA Sports & Racing at Electronic Arts since January 2021, leading a team of 50 data analysts and scientists to drive business growth across major franchises such as FC, Madden, NHL, UFC, and F1. Previously, Emily held various senior directing roles at Nike from 2011 to 2020, where responsibilities included steering global consumer and marketplace analytics, leading multi-disciplinary teams, and shaping strategies based on consumer insights. Earlier in career at Microsoft from 2002 to 2011, Emily was a Senior Product Planner and Program Manager II, focusing on user experience enhancements for Windows and managing the development of consumer software. Emily Rimas holds a BASc in System Design Engineering from the University of Waterloo.