Mirela Rocha Purnell

Mirela Rocha Purnell is an experienced Demand Planner currently working at ELEMIS since December 2021, focusing on demand planning for QVC UK, Italy, and Elemis.com. Prior roles include Demand Planner for Futura Foods UK Ltd, Stock/Purchasing Manager at Dairy Partners Ltd, and Demand Planning Coordinator at SHS Sales & Marketing. Mirela's expertise in planning and coordination was further developed as a Planning Coordinator for Takasago's Flavours & Fragrances Division and as an Import and Export Analyst at Givaudan. Mirela holds a Bachelor's degree in International Business from Universidade Paulista and has completed professional studies in Procurement & Supply Chain at the Chartered Institute of Procurement & Supply alongside a course on Material Resource Planning & Forecasting at IMAM Business School.