Pablo Urrutia

Pablo Urrutia is an accomplished executive with extensive experience in operational and strategic roles across various companies. Currently serving as Chief Operating Officer and Country Manager for México at Elenas since August 2021, Urrutia previously held the position of Digital Planner Specialist at GRUPO LIMONADA, where responsibilities included lead conversion and CRM strategy, achieving notable improvements in customer lifetime value. At Peixe Urbano, Urrutia advanced from Head of Strategic Planning to VP of Local and Goods, managing significant sales and logistics operations. Earlier experience includes roles in sales controlling and city planning analysis at Groupon. Urrutia holds a degree in Commercial Engineering from Universidad Tecnica Federico Santa Maria.