Bart Rijken is a seasoned professional with extensive experience in marketing and commercial roles, currently serving as Chief Commercial Officer at ELEO since September 2023. Prior to this, Bart held the position of Global Product Portfolio Director at Interflon, leading product management and marketing teams. A notable tenure at Hypertherm saw Bart progress through various marketing roles over a decade, ultimately becoming Director of Marketing and Revenue Operations for EMEIA. Previous experiences include key marketing management positions at Fluke Corporation and Legrand Group, where responsibilities encompassed strategic planning, product lifecycle management, and market positioning. Bart's educational qualifications include a Lean/Six Sigma Black Belt from BMGI, marketing strategy training from CIM, and dual Bachelor's degrees in engineering from FH Aachen University and Zuyd University of Applied Sciences.