Alek Safar is an experienced product management executive currently serving as the VP of Product Management at Elevate Labs, where leadership encompasses product, growth product, product marketing, and data across all offerings. Previously, at Noom, Safar held the role of Senior Director of Growth and Product, spearheading a successful telehealth initiative and significantly enhancing user experience and retention metrics. A history of entrepreneurial leadership is evident through the founding of Mirow, a B2B2C SaaS startup, and Brighter Games, a venture-backed mobile apps company. Notable earlier roles include leading product initiatives at Brite Apps and overseeing design and production at FirstField. Safar holds a Master's Degree in Engineering and Management from Bauman Technical University.