Nisheeth Pandey

Nisheeth Pandey has a diverse work experience spanning more than a decade. Nisheeth started their career as an Assistant Systems Engineer at Tata Consultancy Services, where they worked on Windows and Symbian programming for two years. Nisheeth then interned at IDBI Federal Life Insurance, focusing on marketing insurance products.

Moving forward, Nisheeth held various positions at Hindustan Times, starting as a Deputy Manager in SEO and Product Marketing. During their time there, they implemented Big Data projects, resulting in a significant increase in the number of keywords. Nisheeth also played a key role in digital media marketing strategy for digital HT products. Nisheeth later advanced to the role of Manager, responsible for product marketing for digital ad products. Nisheeth led the organization-wide implementation of DFP and implemented AdSense to increase ad yield. As a Senior Manager, they improved the yield of digital ad products through real-time bidding (RTB) and brought in Direct Ad campaigns on DFP, resulting in substantial revenue growth.

After Hindustan Times, Nisheeth joined Simplilearn as a Senior Group Manager, working on setting up and growing performance marketing and brand teams. Nisheeth achieved breakthroughs in channels like LinkedIn by utilizing content marketing and performance strategies. During this time, they also served as an Associate Director, focusing on customer acquisition and website conversion improvement.

Following Simplilearn, Nisheeth joined BankBazaar as the Head of Digital Marketing for international markets. Nisheeth successfully grew BankBazaar's international business in Singapore and Malaysia, setting up marketing infrastructure and optimizing channel mix and creative strategy.

Continuing their career journey, Nisheeth joined Practo as the Head of Digital Marketing and CLM. Nisheeth played a crucial role in driving revenue growth for the company, shifting the focus from web to app and implementing re-engagement and cross-selling strategies.

Most recently, Nisheeth served as the Senior VP of Revenue & Growth at Apollo Hospitals, where they played a crucial role in driving revenue growth and expanding the organization's reach.

Currently, Nisheeth holds the position of Chief Operating Officer at Eloelo, demonstrating their leadership and operational skills.

Overall, Nisheeth Pandey's work experience showcases their expertise in digital marketing, revenue growth, team management, and strategic planning across various industries and organizations.

Nisheeth Pandey completed their education with a Bachelor of Technology (B.Tech.) degree in Computer Science from Visvesvaraya National Institute of Technology from 2004 to 2008. Nisheeth then pursued a Master of Business Administration (M.B.A.) degree in Marketing from Management Development Institute, Gurgaon, from 2010 to 2012.