Francesca Forgach

VP, Marketing & Growth at ELSA

Francesca Forgach is the current VP of Marketing & Growth at ELSA. Francesca has over 15 years of experience in the gaming industry, having served in various roles at companies such as Ayzenberg, ELSA, and Blizzard Entertainment.

Forgach began their career in 2006 as a Senior Account Executive at Ayzenberg. In this role, they managed key gaming accounts and campaigns for clients such as Disney, Namco, Sony, Bethesda, and other major publishers. Francesca was with Ayzenberg for four years before moving to Lunchbox in 2010.

At Lunchbox, Forgach served as Account Supervisor for the gaming division, overseeing strategy around accounts such as Walmart and Unilever's Gamecenter account. Francesca also helped grow key gaming initiatives and platforms including event coverage, creative development, social and media solutions. In 2012, they left Lunchbox to join Blizzard Entertainment as their Global Publishing Director for Hearthstone.

In 2018, Forgach left Blizzard to return to ELSA as their VP of Marketing & Growth. In this role, they are responsible for leading ELSA's marketing initiatives and driving growth for the company.

After receiving their undergraduate degree from the University of Pennsylvania, Francesca Forgach went on to get their Master's Degree in Entertainment/Mass Communications from the University of Southern California.

They are on a team with Matan Cohen - Vice President Finance, Xavier Anguera - Co-Founder & CTO, and Anubhav Chopra - VP, Head of Product. Their manager is Vu Van, Co-Founder & CEO.

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  • VP, Marketing & Growth

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