Krisztina Marfoldi

Krisztina Marfoldi is a seasoned professional in user experience research, currently serving as a Senior User Experience Researcher at Emarsys since May 2021. Krisztina specializes in creating and updating user personas and journey maps, leading workshops to integrate research findings into product development. Previous experience includes freelance work as a Senior User Experience Researcher & Designer, and a role at Finastra overseeing UX design and research while mentoring others. Krisztina also has experience as a Business Analyst at Diageo and as a User Experience Researcher at Europol, where contributions included website analysis and stakeholder engagement. Academic credentials include a Master’s Degree in Business & Marketing Psychology from SRH Fernhochschule Riedlingen and a Master's in German Language and Literature from Eötvös Loránd University.