Joanne Modugno

Joanne Modugno has extensive work experience in the financial industry, with a focus on partnerships, sales, and marketing. Joanne is currently serving as the VP of FI Partnerships at Emburse, where they lead executive partnerships with financial institutions and oversees successful go-to-market strategies. Prior to joining Emburse, Joanne worked at Visa as the Head of Sales for Visa Spend Clarity, managing a client base of financial institutions in North America.

Before their time at Visa, Joanne held various roles at Fraedom, a tech solutions company acquired by Visa. Joanne served as a Regional Sales Director, working closely with banks in North America and creating sales strategies for the Fraedom platform in the larger Visa community.

Joanne also has experience in community building and mentoring in the sales industry. Joanne was the General Manager of the Toronto Chapter at Enterprise Sales, where they built a community of B2B salespeople and mentored new sales professionals.

Additionally, Joanne worked as a Marketing Consultant at JM Consulting Inc., providing consulting services and market research on payment trends, commercial cards, and loyalty programs. Joanne also conducted market segmentation for targeted prospect selling.

Earlier in their career, Joanne held roles at Interac Association/Acxsys Corporation, Visa, and CIBC. At Interac Association/Acxsys Corporation, they served as the Director of Product Strategy and Customer Experience. At Visa, they were the Director of Visa Small Business Products, responsible for executing a loyalty platform and working with Canadian financial institutions. At CIBC, Joanne served as the Head of Sales for Commercial Cards, managing a sales portfolio and leading professional sales teams.

Joanne's work experience showcases their expertise in partnership development, sales leadership, marketing consulting, and team management. Joanne has a proven track record of driving business growth and delivering successful go-to-market strategies.

Joanne Modugno's education history includes several qualifications and certifications. Joanne attended the Schulich School of Business at York University, where they completed a degree in Competitive Intelligence and Benchmarking. Joanne also obtained a Masters Certificate in Marketing/Marketing Management from the same institution. Additionally, Joanne holds an Honors Bachelor of Arts degree in Political Science and Government Relations from York University.

In addition to their formal education, Joanne has obtained several certifications. Joanne completed a Masterclass in Sales prospecting and negotiating from Centroid Consulting Group Inc. in 2019. In 2012, they completed the Pragmatic Product Marketing & Management program from Pragmatic Marketing. Joanne also holds a Six Sigma Lean Yellow Belt certification from the Six Sigma Global Institute, obtained in April 2005.

Joanne has additional certifications, including the FICB Designation from the Institute of Canadian Bankers, the Investment Funds in Canada certification from the Canadian Securities Institute (CSI), and the Personal Financial Planner (PFP) certification from the Canadian Securities Institute. Joanne has also completed training in Strategic Messaging, Negotiating, and Influencing from Knightsbridge Human Capital Solutions.

Overall, Joanne Modugno has a diverse educational background in business, marketing, competitive intelligence, political science, and government relations. Joanne has supplemented their formal education with various certifications, reflecting their commitment to continuous learning in their field.