Julia Barysheva

Julia Barysheva is an accomplished marketing professional with extensive experience in the pharmaceutical and consumer goods industries. Currently serving as the Head of Marketing Strategy and Portfolio Planning at EMD Serono, Inc., Julia oversees the US fertility specialty franchise's commercial strategy. Previous roles include Associate Director of Marketing Excellence at Takeda, where Julia led significant integration efforts during the Takeda-Shire acquisition and managed multi-channel marketing strategies for high-revenue gastrointestinal brands. Julia's background also encompasses senior brand management positions at Abbott, Amway, Danone, Wrigley, and Eli Lilly, highlighting a proven track record of driving innovation, portfolio growth, and strategic brand positioning. Julia holds an MBA in Marketing from California State University, East Bay, and a Master of Education from Herzen State Pedagogical University of Russia.