Marsha Marsh

Marsha Marsh has a strong background in marketing and digital marketing, with experience in various roles and industries. Marsha started their career as a Senior Account Executive at Schwartz Communications, where they handled public relations programs for high-tech clients. Marsha then moved on to work as a Market Development Manager at Comverse Network Systems, advising marketing executives on product launch strategies and market research.

Marsh later joined Sybase Software as a Senior Product Marketing Manager, where they directed public relations and advertising for the company's mobile subsidiary. Marsha played a crucial role in developing corporate messaging following the acquisition of AvantGo. Marsha then started their own company, Marsh Digital Marketing, where they worked as a consultant for high-tech businesses, providing strategic marketing insights and developing digital marketing programs.

After that, Marsh served as the Director of Product Strategy at 451 Research Mobility team (Yankee Group), managing a global team and leading the delivery of mobile market forecasts and consumer surveys. Marsha also oversaw the development of a new SaaS application for market forecast data visualization.

Marsh then joined SeraCare Life Sciences as a Senior Manager of Marketing, where they directed corporate and product marketing activities for three business units. Marsha led branding efforts for corporate acquisitions, new product launches, and strategic initiatives.

Currently, Marsh is working at Emerald as the Vice President of Digital Marketing Services. Marsha'sresponsibilities include growing a centralized team to support all Emerald brands in delivering digital marketing programs and harnessing the power of proprietary audiences to help advertisers grow their businesses.

Throughout their career, Marsh has demonstrated expertise in growing audiences, generating leads, managing paid client programs, and implementing digital marketing strategies.

Marsha Marsh holds a B.A. in International Studies from Colby College and an M.B.A. from the Babson F.W. Olin Graduate School of Business.