Mara Segal

Mara Segal is a seasoned professional in brand management and marketing strategy, currently serving as Managing Director of Strategy & Communications at EMERGE since May 2024. Previously, Mara operated as an Independent Consultant for Hennessey Group, where recommendations were made for brand positioning based on consumer qualitative research for clients such as Ritual Vitamins and Orgain. As Director of Brand Management at Saint Arnold Brewing Company, a strategic framework for new product development was created to enhance market responsiveness. Early career roles include Marketing Director at Axiom Subsidiary of Huber Oil & Gas, where corporate branding and marketing strategy were established, and Brand Manager for Uncle Ben's rice at Mars, focused on marketing strategy and product development. Mara began professional experience as an Assistant Brand Manager at Procter & Gamble. Educational qualifications include an MBA in Marketing and a BBA with Business Honors, both from The University of Texas at Austin.