emetriq
Friederike Oehr is a seasoned marketing professional with extensive experience across various roles in prominent companies. Currently serving as a Senior Marketing Managerin at emetriq since November 2024, Friederike previously held multiple positions at Deutsche GigaNetz GmbH from September 2021 to October 2024, including Teamlead Brand & Strategy and Senior Brand Managerin. Friederike's career also includes roles at Ad Alliance, Gruner + Jahr GmbH, JUUL Labs, and barclaycard, where responsibilities ranged from Brand Solutions Managerin to Brand Activation Managerin. Earlier experience includes internships at PwC, raiffeisen.com GmbH & Co. KG, and Ernst Klett Verlag GmbH. Friederike holds a Master of Science in Wirtschaftswissenschaften (Accounting & Management) from Universität Osnabrück and an International MBA from Siam University, alongside a Bachelor of Science in Wirtschaftswissenschaften from the same institution.
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emetriq
emetriq is a company in the Deutsche Telekom Gruppe. The team of 80 is based in Hamburg and consists of data and media experts, who have dedicated themselves to bringing together the digital advertising industry. As the initiator of the collaborative German data pool, emetrip clusters data from the leading data providers and websites in Germany tofacilitate fair access to data for advertisers. As a specialist for data-driven advertising, emetriq offers smart solution to efficiently address target groups with first-class target group segments and intelligent solutions for retargeting and new client acquisition.