Joonas Rokka

Joonas Rokka is a Professor of Marketing at emlyon business school since September 2015, currently serving as Director of the PhD Program and previously as Director of the Lifestyle Research Center. Rokka's research focuses on branding, consumer experience, digital media, and creative research methods, while teaching various MSc, BSc, and MBA courses related to these topics. Additionally, Rokka is the Founder and CEO of Paris-Helsinki Ltd., specializing in management training and consulting in marketing and consumer research methods since January 2014. Prior roles include Associate Professor and Assistant Professor of Marketing at NEOMA Business School, a postdoc researcher at Aalto University, and various positions within Valio's marketing organization. Rokka holds an Habilitation à Diriger des Recherches from Université de Reims Champagne-Ardenne, a DSc from Aalto University, and an MSc from Helsingin kauppakorkeakoulu, among other educational qualifications.