Michael Owen

Michael Owen has a diverse work experience spanning multiple industries. Michael currently works as a Product Specialist, Ads at Emotive, where they strategically manage paid ads for multiple brands and optimizes marketing budgets. Michael specializes in Google and Bing advertising and also provides consulting on platforms like Meta and TikTok. Michael has experience managing over $100,000 per month for various clients and oversees a full-funnel approach to digital marketing.

Prior to their role at Emotive, Michael worked at WordStream, a Premier SMB Partner of Google, in various customer success roles. Michael provided advanced paid search and social media marketing consultations, managed budget distribution and account structure, and collaborated with cross-functional teams to optimize WordStream software for clients.

Additionally, Michael has experience working as a Junior Foreman at Walpole Outdoors, a Marketing Intern at EBSCO Information Services, a Student Activities Specialist at Endicott College, a Renewal Services Marketing Intern at PTC, an Intern at D.K. Brede Investment Management Company, a Marketing Intern at Elite Brands, and a Retail Worker at the New England Patriots. In these roles, they gained exposure to various aspects of marketing, data analysis, customer service, and team leadership.

Michael Owen completed their high school education at King Philip Regional High School from 2010 to 2014, earning a High School Diploma. Subsequently, from 2014 to 2018, they attended Endicott College, where they obtained a Bachelor of Business Administration (B.B.A.) degree with a focus on Marketing. In 2016, they also had the opportunity to study abroad for a semester at Florence University of the Arts. In addition to their academic achievements, Michael obtained several certifications in advertising platforms such as Bing Ads, Facebook Ads, Google Ads, and WordStream. Michael received these certifications in November 2018 from the respective institutions.