Derek Bass is a seasoned professional in the field of business intelligence and database marketing with extensive experience across various industries. Currently serving as a Senior Business Intelligence Developer at Employbridge since October 2023, Derek leads a new BI Developer team focused on enhancing communication and collaboration to produce effective solutions and visualizations. Previous roles include Database Marketing Manager at Petco, where customer segmentation and CRM campaigns were prioritized, and Data Analysis Manager at Jamul Casino, responsible for marketing analytics and strategy recommendations. Derek's foundational career began at Barona Resort & Casino, where significant contributions to marketing data management earned multiple awards, including Romero Awards and Gaming Voice Awards. Educational credentials include a Bachelor of Arts in Psychology from San Diego State University and an Associate Certificate in Computer Science from Grossmont College.
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