Cathy Shaffner

As Chief Investment Officer, Shaffner is responsible for all media investment and creating innovative deals on behalf of our clients. Her focus is breaking down the walls between traditional and digital media and delivering data informed, platform agnostic video and audio investments. Shaffner oversees media partnerships and represents Empower’s expertise to clients. She is accountable for making the best investments with our clients’ money. Prior to the CIO role, Shaffner led marketing and media for many iconic brands including Ashley HomeStore, Meijer, Rust-Oleum, Sharpie, PaperMate and Expo.