Ishita Vayada

Ishita Vayada currently serves as the Head of Product Marketing for Empower Personal Wealth, a position held since February 2024. Prior to this role, Ishita was the Senior Director of Product Marketing & Strategy at Circle from May 2022 to February 2024. Ishita's experience includes significant roles at Meta, where responsibilities included Head of Product Marketing for Payments and Product Marketing Lead for Novi and Facebook Pay, as well as leadership positions at Amazon, managing product management, marketing, and sales in the furniture category. Earlier career highlights include various marketing and project management roles at T-Mobile and a brief position in marketing at MF Global. Ishita Vayada holds a Bachelor of Engineering in Chemical from the University of Mumbai and has completed a Business Analysis Certificate Program from the University of Colorado Denver, in addition to an education from UW Foster School of Business.