Sarah Latimer

Sarah Latimer has over 20 years of experience in marketing and strategic roles. Sarah currently serves as the Head of Strategic Marketing at Encompass Corporation, where they develop global marketing strategies, leads thought leadership and content strategy, and drives sales enablement. Sarah was also a Product Marketing Manager at Encompass and played a key role in product positioning and messaging.

Before joining Encompass, Sarah worked as a Marketing Consultant, providing freelance marketing services from 2018 to 2020. During this time, they worked on various projects, including a short-term contract at Featurespace as a Product Marketing Manager. Sarah managed the product launch of a pioneering AI/machine learning transaction monitoring software solution.

Prior to their freelance work, Sarah was the Head of Marketing for Business Consulting Propositions at PA Consulting Group. In this role, they were responsible for developing and executing global marketing plans, driving value proposition development, and managing campaign strategies. Sarah also led the product launch of the Leadership Essentials learning portal.

Sarah has held marketing roles at Control Risks, Thomson Reuters, LexisNexis, Sword, Ceridian, and SODEXO. Their experience includes refining value propositions, managing thought leadership campaigns, generating leads, and executing joint marketing activities with partner organizations.

Throughout their career, Sarah has demonstrated their expertise in driving brand awareness, increasing market share, and implementing successful marketing strategies.

Sarah Latimer attended Leeds Beckett University from 1996 to 2000, where they obtained a BA (HONS) in Business Information Management. Prior to that, they completed a CIM degree at Martran College, part of the Chartered Institute of Marketing, until 2003.