Marcelo Cruz

Marcelo Cruz is an experienced financial and operational leader with a strong background in high-impact entrepreneurship and financial management. Currently serving as Chief Operating Officer at CondoConta and involved in the Scale-Up Endeavor program at Endeavor Brasil, Marcelo has a proven track record in enhancing financial operations in various roles, including Principal Chief Financial Officer at Embracon Condomínios and SóDiesel - TRR. Marcelo also founded Ligue Ponto, a pioneering pay-per-use system for condominiums in Florianópolis. Marcelo's academic achievements include an MBA from FGV - Fundação Getulio Vargas, a post-graduation in Financial Markets and Banking, and a degree in Accounting and Finance, showcasing a solid foundation in business administration and finance.