Abby White

Abby White has a diverse work experience in various industries. Abby is currently the Director of Custom Content, Marketing Solutions at Endeavor Business Media since May 2019. Before that, from August 2015 to May 2019, they were the Director of Development at Middle Tennessee State University, specifically focused on the College of Media and Entertainment and WMOT 89.5. Prior to that, they worked as an Editor at SouthComm, Inc. from October 2010 to July 2015. In 2010, they also held the position of Business Development Manager at The Advisory Board Company from February to October. From March 2008 to December 2009, Abby was the Communications Manager at Leadership Music. Earlier in their career, they worked as a Music Editor at Performing Songwriter Magazine from September 2002 to March 2008 and as an Account Executive at Tuned In Broadcasting, Inc. for WRLT Lightning 100 from September 2001 to September 2002.

Abby White completed their Bachelor of Science degree in Advertising from the University of Illinois Urbana-Champaign, where they studied from 1997 to 2001. Additionally, they participated in a Study Abroad Program at the University of Nottingham from 1999 to 2000. Abby has also obtained several certifications, including Advanced Content Marketing, Content Strategy for Marketers, Create a Go-to-Market Plan, and The Most Important Content KPIs for Creators, all from LinkedIn in July 2022.