Carol Yachanin

Carol Yachanin has extensive work experience in various roles related to marketing and program management.

From 2020 onwards, they have been working at Endeavor Business Media, where they started as a Sr. Digital Marketing Manager and later became a Digital Marketing Director. Currently, they are serving as the Director of Client Marketing.

Prior to Endeavor Business Media, Carol worked at SyncShow from 2018 to 2020 as an Account Manager. Their responsibilities included leading strategic marketing efforts for B2B manufacturers and professional service firms, collaborating with clients to set goals and develop marketing plans.

From 2011 to 2018, they were employed at Informa Engage (formerly Penton Marketing Services) as a Senior Program Manager. During this time, they managed client relationships, executed various programs, and worked with internal teams to develop client-specific offerings.

Before Informa Engage, Carol worked at Penton from 2007 to 2011, initially as an Account Executive and later as a Project Coordinator. Their responsibilities included managing custom media projects for clients, creating and managing budgets, and coordinating with vendors.

Earlier in their career, they held roles such as Office Assistant at Beachland Ballroom, Assistant Circulation Manager at Suburban News Publications, Circulation Manager at Cleveland Free Times, and Circulation Director at Alternative Press Magazine.

Carol's career began at Sony Music Entertainment in 1991 as a Field Marketing Representative.

Overall, Carol Yachanin has gained a wealth of experience in marketing, program management, client relationships, and media operations throughout their professional journey.

Carol Yachanin obtained a Bachelor of Arts degree in Sociology from Cleveland State University, where they studied from 1992 to 1996. Additionally, they have obtained several certifications, including "Managing a Multigenerational Workforce" from LinkedIn in 2023, "Coaching Skills for Leaders and Managers" from LinkedIn in 2022, "Igniting Emotional Engagement" from LinkedIn in 2022, "Managing Organizational Change for Managers" from LinkedIn in 2022, "Coaching Employees through Difficult Situations" from LinkedIn in 2022, "Developing Adaptability as a Manager" from LinkedIn in 2022, "Managing Experts" from LinkedIn in 2022, "Managing High Performers" from LinkedIn in 2022, "Managing High Potentials" from LinkedIn in 2022, "emotiotionally Intelligent Leader certification" from Weatherhead School of Management Executive Education in 2019, and "Inbound Certified" from HubSpot Academy in 2018.