Erin A. Hallstrom

Erin A. Hallstrom has extensive work experience starting from 1998 to the present day. Erin A. currently holds the position of Associate Director of SEO Strategy at Endeavor Business Media since 2022. Prior to that, they were the Digital Content Strategy Director for Food Processing at the same company from 2022 to 2023.

Before joining Endeavor Business Media, Erin worked at Putman Media from 2008 to 2022, where they held various roles. Erin A.'slast position at Putman Media was Director of Digital Content Strategy, where they oversaw content and digital strategy for a B2B manufacturing vertical in the CPG space. Erin A. also executed audience development/retention initiatives and managed marketing campaigns contributing to over $2 million in annual sales for digital programs. Erin was also the creator and host of the Food For Thought Podcast. During their time at Putman Media, they also served as the Influential Women in Manufacturing Program Creator, receiving recognition for their efforts in supporting and awarding women in manufacturing and STEM careers.

Prior to working at Putman Media, Erin operated their own freelance consultancy called Erin Hallstrom Consulting, providing SEO, social media, and digital marketing consultation for local/small businesses, nonprofits, and special interest groups. Erin A. also wrote and revised website content and created content for social media.

Earlier in their career, Erin worked at Reed Business Information as the Group Managing Editor for the Residential Construction Group, overseeing content development for three B2B media titles within the residential construction industry. Erin A. led search engine optimization teams and provided SEO consultation to external contributors. Erin A. also implemented online branding strategies for key projects.

Erin was also a Contributor at Kitchens.com, where they wrote more than 100 web pages of search engine-optimized content for various audience types including remodelers, consumers, and designers.

Erin A. began their career at Joint Commission Resources as a Senior Editor, conceptualizing and developing compliance-based subscription products and accreditation manuals. Erin A. also acquired freelance talent and coordinated development schedules for multiple projects.

Earlier in their career, Erin worked as an Editor at Cenflo, running the editorial department and developing content for multiple magazines. Erin A. also established a website for one of the magazines.

In summary, Erin A. Hallstrom has a diverse background in digital content strategy, SEO, audience development, and marketing. Erin A. has held various leadership positions, created successful recognition programs, and served as a trusted consultant for businesses.

Erin A. Hallstrom pursued their education in journalism and English, earning a Bachelor's degree from Northern Illinois University from 1994 to 1998. Prior to that, they attended Plano High School from 1990 to 1994.

In addition to their formal education, Erin has obtained various certifications. Erin A. acquired the Google Analytics Certification from Skillshop in April 2023. Furthermore, they achieved the Google Analytics Individual Qualification from Google in June 2019. Erin also holds certifications in Inbound Marketing, Email Marketing, and Inbound Marketing from HubSpot, which were obtained in June 2017 and October 2016 respectively. Furthermore, they acquired an SEO Master Certification from Market Motive in October 2012.

It is worth mentioning that there is an additional certification mentioned, "Market Motive Analytics Certified practitioner," but no specific information is provided about when or where it was obtained.