Mike Willins

Mike Willins has a diverse work experience spanning multiple industries. Mike started their career in 1989 as a Staff Reporter at Register Publications. In 1992, they joined F&W Publications as a Supervising Editor, where they supervised a team of editors and worked on book acquisitions and development.

In 1997, Mike joined Advanstar Communications as a Managing Editor/Senior Editor for Aftermarket Business. Mike later became the Editor-in-Chief/Publisher of ABRN, a monthly B-to-B publication for the Collision Repair Market. During their time at Advanstar Communications, they also served as the Group Web Director, where they established content partnerships, implemented SEO programs, and oversaw webcasts and social media initiatives.

In 2010, Mike became the Group Content Director at UBM/Advanstar Communications, where they managed an editorial team and was involved in the development of business plans and strategic initiatives for various properties in the automotive industry.

In 2013, Mike started their own company called Diamondade LLC, specializing in baseball and softball related equipment. As the owner, they introduced products such as bat racks, the PlayerPal, and BatCaddy.

Most recently, Mike worked at Endeavor Business Media as the Marketing Manager before transitioning to their current role as the Business Development Director for Motor Age Training & Events.

Mike Willins attended The Ohio State University from 1984 to 1989, where they earned a Bachelor's degree in Journalism.