Taddy Hall

Taddy is a Senior Partner in the Innovation Practice at Lippincott and one of the world’s leading innovation experts. Specializing in product development, innovation process improvement and organizational transformation, Taddy helps senior executives around the world to improve innovation outcomes and drive growth.

Over the last 15-years, Taddy has collaborated with Harvard Business School Professor and innovation authority, Clayton M. Christensen, on numerous advisory and research projects. Together they co-authored multiple articles in the Harvard Business Review along with a bestselling book on Jobs Theory and the science of customer choice, Competing Against Luck, released in October, 2016.

Prior to joining Lippincott, Taddy was a Principal and Leader of Strategic Innovation at The Cambridge Group, where he helped companies create regular, scalable innovation success via practical consumer demand driven innovation processes and applications.

Taddy also led Nielsen’s Breakthrough Innovation Project and was the lead author of the annual Nielsen Breakthrough Innovation Report from 2012-2016.