Elsy Ferreira

Elsy Ferreira is a seasoned professional in analytics and category management, currently serving as Senior Ranging Analytics Manager at Endeavour Group since July 2021. Previously, Elsy held the same title at Woolworths Group, where leadership in analytical teams contributed significantly to product range development for brands such as BWS and Dan Murphy's. Elsy introduced the Supplier Relationship Management Program (Supplier Connect) at both Endeavour Group and Woolworths, enhancing supplier collaboration with a customer-focused approach. A former Associate Director at Nielsen, Elsy excelled in client management and service delivery, achieving high client satisfaction ratings. Educational qualifications include a Master in Marketing Management from Universidad Simón Bolívar and an Economics degree from Universidad Santa Maria.