Ian Potter

Ian Potter currently serves as the Head of Product for Endeavour Group, overseeing Retail Loyalty and Media, and Unified Customer Experience. Previously, Ian held roles such as Group Product Manager and Senior Product Manager, focusing on loyalty programs at Dan Murphy's and leading teams in customer lifecycle marketing and strategy at various organizations, including Suncorp Group and Kathmandu, where significant achievements were noted in customer loyalty and engagement metrics. Ian's early career includes consulting positions at Aztec-IRI and dunnhumby, where strategic insights and implementations were pivotal for retail clients. Ian holds a Bachelor of Arts in Economics and Social Sciences from the University of East Anglia.