Karen Sheppard

Karen Sheppard serves as the Head of Customer Insights at Endeavour Group since July 2018, where responsibilities include setting strategic direction and fostering a customer-first mindset through a team of six insight professionals. Previously, Karen held the position of Global Insights Manager for the ANZ region at GSK from February 2013 to June 2018, focusing on adapting global insights for local market success. Additional experience includes roles as Insights Manager at British American Tobacco, Insights & Strategy Director at Jigsaw Strategic Research, and Senior Insight Manager at GlaxoSmithKline, where the focus was on actionable insights for various consumer healthcare brands. Karen began her career in research with positions at AMR Interactive, Harris Interactive, and TNS NFO after obtaining a BSc (Hons) in Geography from the University of Nottingham.