Pablo Daniel Casella

Pablo Daniel Casella possesses extensive experience in digital channel management, primarily within Enel Group since May 2014. Key roles include Head of Control Room Digital Channel and Head of Service & Sales Digital Channels, focusing on the development of indirect store networks in Lombardy, the implementation of effective sales techniques, and marketing strategy formulation. Pablo has also played significant roles in B2B sales channel startups as Channel Manager Indirect Business and has contributed to the digitalization of sales processes, both in Waterfall and Agile Scrum methodologies as Product Owner. Previous experience includes positions at Adecco Group and GDF SUEZ, alongside academic qualifications in Economics from notable institutions, including a Master's degree from Università Cattolica del Sacro Cuore and an Erasmus program at Universidad de Valladolid.