Arsalan Raza

Arsalan Raza is a skilled professional in lifecycle marketing and operations, with a proven track record in managing marketing automation and data analysis across various companies. Currently serving as Lifecycle Marketing and Operations Manager at KOHO and Lifecycle Marketing Manager at Enercare Inc., Arsalan has previously held roles as Data Analyst at KIXEYE, Email Marketing Consultant at Browze, and Lifecycle Marketing Consultant at Tinuiti, contributing to projects involving CRM migrations and marketing strategies for notable brands. With experience ranging from customer engagement strategies to real-time data reporting and analysis, Arsalan has demonstrated expertise in Salesforce Marketing Cloud, SQL, and multiple analytics tools. Educational credentials include a Master's degree in Business Analytics from The University of British Columbia and a Bachelor's degree in Management Science from Lahore University of Management Sciences.