Jen Vile (née Smith)

Jen Vile (née Smith) has over 10 years of experience in marketing and communications. Jen worked at the England & Wales Cricket Board (ECB), starting as a Marketing Manager in 2016. Jen later became the Head of Marketing, leading the marketing team within the commercial department. Jen'sresponsibilities included brand building, campaigns for England teams, domestic competitions, and entry-level participation programs. Jen Vile also worked as the Marketing Director for The Hundred.

Prior to their role at ECB, they worked at the Lawn Tennis Association (LTA) from 2010 to 2016. During their time there, they held various positions including Marketing Planner, Assistant Brand Manager, British Tennis Services Senior Assistant, and British Tennis Membership Coordinator. Jen led marketing efforts for major grass court tennis tournaments, developed CRM-led marketing plans, and improved email marketing strategies to enhance customer relationships.

Jen Vile also had experience as a Correspondent at DirectNews and as an Assistant Press Officer at the Lawn Tennis Association.

Jen Vile (née Smith) has a diverse education history as outlined below. Jen obtained a Mini MBA with a focus on Brand Management from Marketing Week in the year 2021. In 2008, they pursued an MA in Print Journalism from The University of Sheffield, where they also earned the NCTJ Preliminary Certificate in Journalism. Prior to that, Jen obtained a BA in English from the University of Nottingham between 2004 and 2007. Lastly, they completed their secondary education at Ralph Thoresby High School from 1997 to 2004.