Mughees Abid

Mughees Abid currently serves as the Head of Marketing at EBM, leading the Cakes & New Initiatives teams since December 2020. Prior to this role, Mughees held multiple positions at RB, including Deputy General Manager Marketing and Marketing Manager, where the cleaning portfolio was managed, encompassing over 100 million USD. At The Kraft Heinz Company, Mughees functioned as Marketing Director for a 75 million USD portfolio of sauces and condiments. Experience at FrieslandCampina includes serving as International Marketing Manager, where brand creation for an adult nutrition brand was led. Mughees also has a significant tenure at Unilever, with roles ranging from Global Brand Manager for Vaseline to Assistant Brand Manager for Dove and Lux, among others. Mughees holds an MBA in Marketing and a BBA in Marketing from the Institute of Business Administration.