EBM
Sohail Ahmed has extensive experience in human resources and finance, currently serving as Assistant Manager for Industrial Relations (Legal & External Affairs) at EBM since October 2007, where responsibilities include managing workforce requirements and handling issues with government labor departments. Prior to this role, Sohail Ahmed worked at Pakistan National Textile Mills Ltd. as Executive in Employee Relations/Industrial Relations and as Manager Accounts, overseeing finance and accounts matters and coordinating with external auditors. Sohail Ahmed began their career at Rahman Sarfaraz & Co. Chartered Accountants, completing four years of training as a trainee. Educational qualifications include an MBA in Human Resource from Iqra University and a Bachelor of Commerce from the University of Karachi.
EBM
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The biscuit industry leader of the country, EBM is a household name across Pakistan. Previously named Peek Freans Pakistan Limited, the company has an annual production capacity of over 180,000 tonnes; the largest in the country and one of the largest in the region. With over 16 brands that delight our consumers every day, EBM has been dedicated to innovation and quality standards since inception. EBM has embraced its ‘Never Compromise on Quality’ philosophy. It is the very reason which has led to Peek Freans Sooper becoming Pakistan’s No. 1 biscuit, as per Nielsen ranking. While EBM’s mission is to provide wholesome, hygienic food-between-meals across Pakistan and beyond, it is dedicated to do so in a manner which ensures the welfare and growth of society at large (people), the preservation of the environment (planet) and the pursuit of profitability in an ethical manner (profit): the triple-bottom-line approach which is achieved by a business growth model based on 3 Ps- People, Planet, Profit. EBM has always understood its responsibility to give back to the community, and this value is at the heart of their business. Over the years, EBM has grown into a sustainable and environment-friendly company that has been awarded the Environmental Excellence Award for ten consecutive years. Working with the U.N’s World Food Program, EBM manufactures energy-rich biscuits for food emergencies. It also partners with the Pediatrics Department at the country’s leading university hospital to undertake research on the nutritional needs of women and infants. Over its 50 years, the company has successfully established a realm of reliability, trust and connection with its employees - a connection it will cherish and uphold, now and always. EBM has, and shall always be committed to the growth and prosperity of its employees and the development of the community at large.