ENIT – Italian National Tourist Board
Alessandro Petroli has extensive experience in procurement and organizational management within various institutions. Since June 2016, Alessandro has served as Responsabile Centrale Unica di Committenza and in the ufficio acquisti at ENIT - Ente Nazionale italiano del Turismo. Prior roles include Responsabile acquisti, affari generali e sistemi informatici at Promuovi Italia spa from March 2014 to January 2016 and multiple positions in Internal Audit and corporate affairs at the same company from November 2011 to January 2014. Additionally, Alessandro worked as Assistente Parlamentare at Camera dei Deputati from June 2001 to March 2007, handling press office duties. Earlier experience includes a professional collaboration at CUS Roma dell'Università degli Studi di Roma Tre. Alessandro holds an Executive Master Certificate in Master Appalti Pubblici from 24ORE Business School and a degree in Economia e Commercio from Università degli studi Roma TRE, complemented by a scientific diploma from Liceo Scientifico Giuseppe Peano.
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ENIT – Italian National Tourist Board
The promotion is carried out with a corporate strategy that is made in Italy and implemented through local offices and numerous partnerships with embassies, Italian culture institutes abroad, the Italian Trade Agency, chambers of commerce, trade unions and the Regions. In the next few years, Italy’s tourism development will be focused on a valuable growth to generate economic, social and cultural sustainability: enhance tourism supply, increase the value of the territories and businesses, as well as market relevance. Marketing strategies are based on the knowledge of trends, tourists, and products thanks to the internal Department of Market Research and Statistics / National Tourism Observatory of ENIT. These strategies are developed on any market, due to a precise demand segmentation. Operational marketing supports the products’ commercialization to strengthen the existing tourism-related products, introducing new ones on traditional markets as well as breaking into markets with a high growth potential. Moreover, the digital strategy covers any action of the Agency in an all-encompassing way.