Ana Paula Wirthmann

Ana Paula Wirthmann is a seasoned professional with extensive experience in strategic consulting and executive leadership. As Co-Founder and CEO of Omni11 since January 2019, Ana Paula leads efforts in accelerating digital sales for various sectors, supported by a multidisciplinary team of former executives from Omni55 and major Brazilian retailers. Additional roles include Business Partner at OMNI55 and advisory positions in several organizations such as Smart Fit and Comida Invisível, focusing on food donation solutions. Since November 2015, Ana Paula has co-founded Viral Conteúdo, specializing in technical content production for e-commerce. Ana Paula holds an MBA in Finance from Insper and has completed advanced programs in governance and leadership from Saint Paul Escola de Negócios.