Carolina Elchiver Campos is an accomplished marketing professional with extensive experience in leading teams and developing strategic initiatives across various industries. Currently serving as Gerente de Marketing at Colbun S.A. since March 2021, Carolina previously held significant roles at Metrogas S.A., Enjoy S.A., Telefónica Chile, and Entel, where responsibilities included brand positioning, advertising, direct marketing, and market research. Notable achievements include the successful launch of Metrobolsas at Metrogas, resulting in a 20% average annual sales growth, and the formulation of the brand positioning strategy for Enjoy in the Chilean market. Carolina holds a degree in Business Administration and Management from Universidad de Concepción.