Jim Noakes is currently the Head of Payment Innovation at Entain Group, a position held since December 2020. Prior to this, Jim served as Head of Payment Innovation at GVC Group for one year and held the role of Head of Strategic Development and Optimisation at Ladbrokes Coral Group from December 2016 to January 2020. Jim's extensive experience in the gaming sector includes leadership roles in payment processing and customer account security at Gala Coral Group, where responsibilities encompassed fraud screening and payment systems. Earlier career experience includes serving as Director of Projects at Coral Eurobet and as Director at KJSL. Jim Noakes earned a B. Eng (Hons) in Electrical & Electronic Engineering from South Bank Polytechnic between 1983 and 1986.
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