Bianca McFadyen

Bianca McFadyen is a seasoned marketing and communications professional with extensive experience in various roles within the technology and entertainment industries. Currently serving as the Marketing and Communications Manager at Entelect since March 2018, Bianca is responsible for delivering solutions that help businesses maximize their capabilities. Prior to this, Bianca held positions such as Group Marketing and Sales at Dariel and Product Marketing Manager at Electronic Arts, where responsibilities included managing go-to-market strategies for major game franchises and fostering key partnerships. Additional experience includes a National Sales Manager role at Bowline, where Bianca oversaw sales for notable brands, as well as a successful IT recruitment background with AdvTech Group. Bianca holds a Bachelor’s Degree in Economics and Business Management from the University of South Africa, alongside a foundational education from IIE Varsity College and Kloof High School.