Hersson Preciado

Hersson Preciado has a diverse work experience in marketing and advertising roles. Hersson started their career in 2009 as the Director of Corporate Relations at the Latino Student Business Association at California State University Dominguez Hills. Hersson then interned at Telemundo as a Production Intern. In 2011, they worked at La Opinion as a Marketing Sponsorships Coordinator, where they managed events and sales. Hersson later joined ImpreMedia as an Advertising Account Executive, creating and managing advertising accounts. In 2013, they worked as a West Coast Account Executive at Televisa Publishing.

Preciado then served as the National Advertising Manager at Orange County Register, where they managed national Hispanic advertising. Hersson then took on the role of Marketing Manager at Cremi Mex. In 2017, they joined GENESIS as a Digital Program Manager and later became the Digital Creative Strategy Manager, responsible for creating and managing digital content for campaigns.

Currently, Preciado is working at Entravision US Media. Hersson started as a Creative Marketing Sr. Manager, leading the strategy and execution of branded content for the US Media division. Hersson is now the Head of Branded Content, overseeing a team of content creators and collaborating with sales and media content heads to create impactful campaigns across various platforms.

Throughout their career, Preciado has demonstrated a passion for marketing, advertising, and creating engaging content.

Hersson Preciado received an Associate of Arts degree in Liberal Arts and Sciences from Cerritos College from 2002 to 2006. Hersson then pursued a Bachelor of Arts degree in Communications from California State University-Dominguez Hills from 2008 to 2010.