Geraldine Lizeth Castro Ballen

Sales Development Representative at Enviame

Geraldine Lizeth Castro Ballen has a diverse work experience. Geraldine Lizeth started their career at Seguros Bolívar S.A., where they worked as an Auxiliar Administrativo from November 2018 to April 2020. During their time there, they were responsible for conducting financial analysis of companies to assess their payment capacity and determine the level of risk involved in acquiring insurance. Geraldine Lizeth also performed risk assessments and evaluated debt levels to identify potential risks associated with insurance acquisition. Additionally, they created models to establish the financial situation of the company.

Following their role at Seguros Bolívar S.A., Geraldine worked as an Auxiliar Administrativo at Inter Pc Computadores from March 2020 to July 2020. In this position, they handled the company's accounting, including recording income, expenses, accounts receivable, and accounts payable. Geraldine Lizeth also conducted banking transactions such as deposits and bill payments and ensured the balance of the company's cash register at the end of the day.

Geraldine then worked as a Cajera at Papeleria Printo from July 2020 to December 2020. Their responsibilities included managing the cash drawer and ensuring its balance at the end of each day. Geraldine Lizeth also handled the registration and control of cash inflows and outflows and performed invoicing for services and products.

From December 2020 to July 2021, Geraldine worked as an Asesora Financiera at Promociones y Cobranzas Beta S.A. Their role involved contacting bank customers to manage debt collection, using effective communication techniques to establish dialogue and offer different payment alternatives. Geraldine Lizeth generated reports and analyzed the results to identify trends and improvement opportunities, proposing action plans for the collections team. Additionally, they achieved payment agreements by conducting detailed financial analyses of customers and providing the best alternatives.

Geraldine then joined Castia | YC W22 in July 2021, where they held two roles. As an Analyst Generation Leads, they worked from July 2021 to June 2023. As a Lead Generation Supervisor, they worked from June 2022 to June 2023. In these positions, they were responsible for supplier relationship management, real estate agent training, creation of commercial processes and structure, and sales objectives.

Most recently, Geraldine will start working as a Sales Development Representative at Envíame in June 2023.

Geraldine Lizeth Castro Ballen has a history of education that includes pursuing a degree in Business Administration at Universidad Militar Nueva Granada. The specific field of study within this degree was administration of entreprises. In addition, they attended Servicio Nacional de Aprendizaje (SENA) from 2018 to 2019 where they obtained a degree as an Administrative Assistant in the field of study of Technician.

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Timeline

  • Sales Development Representative

    June, 2023 - present