Francisco Ruiz Castillo is a seasoned professional in the bridal and fashion industry, serving as the CEO and Founder of Seda Showroom since December 1988, where Seda Showroom specializes in the commercialization and distribution of bridal and party fashion throughout the Iberian Peninsula. In addition to leading Seda Showroom, Francisco is an active commercial agent for Sonia Peña Oficial covering Catalunya and Aragón since April 2006. Furthermore, Francisco has extensive experience in sales and customer service across the Iberian Peninsula with Christian Koehlert since June 2019, and has held national account executive roles with Bridal Collective, Enzoani, and ELYSEE since December 2021.
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