Oscar Menendez

Oscar Menendez is an accomplished professional with extensive experience in retail management and marketing. Currently serving as Category Manager at Ferretería EPA since April 2021, Oscar is responsible for developing the categories of Paints, Kitchens, Furniture, and Appliances, focusing on competitive analysis, strategic implementation, and direct negotiations with suppliers. Prior to this role, Oscar held the position of Jefe de Administración y Ventas at Area 2 Design, where process optimization and sales growth were key focuses. Oscar also co-founded PetFood.gt, directing a pet product venture sold in 2019. Previous positions include Marketing Executive at Ferretería EPA and Jefe de Marca at Periódico Prensa Libre, where Oscar enhanced brand profitability through targeted marketing strategies. Oscar holds multiple degrees, including a Master of Retail Management and an MBA.