As an experienced Applemann since 1988, Bjørn Tore has been in the game for a long time. He thought the products should be more accessible to the man in the Norwegian street, and worked purposefully to realize this. On September 7, 2002, he opened the first Apple House, and the same day he decided to open another store. Eplehuset now has stores all over the country, an online store and over 380 employees.
Current role