Fernanda Riker

Fernanda Riker is a seasoned marketing professional with extensive experience in digital marketing and e-commerce. Currently serving as a Senior Marketing Analyst at Época Cosméticos - Grupo Magazine Luiza since September 2021, Fernanda previously held roles such as Marketing Analyst at B2W Digital and Casa & Video. With a foundational role as a Digital Marketing Analyst at Flow, Fernanda has developed skills in improving customer experiences, managing online media campaigns, and analyzing sales funnels. Fernanda began their career with an internship at 3R Studio, focusing on marketing and events. Academic credentials include an MBA in Marketing Management from Ibmec and a Bachelor’s degree in Social Communication with a focus on Advertising and Propaganda from Pontifícia Universidade Católica do Rio de Janeiro.