Benoit Coustham

Benoit Coustham is a Senior Consultant in Data, Digital, and AdTech at EPSILON France since April 2021, with expertise in framing data projects across retail and telecom sectors, including gap analysis, functional requirement identification, and strategic recommendations for technology needs. Prior to this role, Benoit worked at Publicis Media from July 2016 to April 2021, holding positions as Director of Consulting and Director of Measurement & Insight, focusing on data strategies, measurement frameworks, and campaign effectiveness analysis. Benoit's career also includes significant roles at Publicis Group Media/Vivaki from August 2009 to July 2016, specializing in media marketing consulting and advertising effectiveness measurement. Earlier experience includes assistant roles in audiovisual studies and direct marketing press buying at HAVAS Media. Benoit holds two MBAs in Management and Marketing from Ecole Supérieur de Gestion and a Bachelor’s degree in Sports Education from Université Rouen Haute Normandie.