Omaïma Ghennami

Omaïma Ghennami is a Senior Data Scientist at Epsilon France since January 2024, where analysis of customer behavior and evaluation of marketing campaign performance are key responsibilities. Previous experience includes working as a Data Consultant at digeiz, focusing on footfall data analysis and customer database management, and serving as a Data Analyst at Bank Al-Maghrib, monitoring KPIs and conducting statistical modeling for fraud forecasting. In earlier roles, Omaïma excelled as a Marketing Data Analyst at Wafasalaf, implementing modeling techniques to identify potential customers and measuring campaign performance. Educational qualifications include a Master's degree in Data Science from Université de Reims Champagne-Ardenne and an engineering degree in Statistics from Institut National de Statistique et d'Economie Appliquée (INSEA).