Lauren Madere

Lauren Madere is an experienced professional in the digital marketing and analytics field, currently serving as Associate Director of Yield & Inventory at Epsilon since April 2022. Prior to this role, Lauren worked as Sr. Analytics Manager at Sam's Club, contributing to the marketing department's yield and inventory management from October 2018 to April 2022. Previous positions include Site Experience Specialist at Caleres, Inc., where key responsibilities involved managing marketing content and executing A/B testing, and Sr. Insights & Programmatic Specialist at Coegi, focusing on program performance analysis. Lauren's career began at Triad Retail Media, progressing from Digital Media Planner to Sr. Digital Yield Manager, enhancing revenue through insights and strategic management of digital inventory. Earlier experience includes roles at quadrantONE, where responsibilities encompassed campaign management and client relations. Lauren holds a degree in Communication Studies with a focus on International Film & Media Studies from Loyola University Chicago.