Alan had 35 years with HSBC, rising to its UK executive board as General Manager. One of his HSBC roles was CEO of FirstDirect Bank where he introduced its digital services, significant product innovation and quadrupled its size and returns. He was responsible for all HSBC UK's products, pricing and marketing. He has had several non-executive roles, currently he is Chair of Unity Trust Bank plc and Chair of Mitsubishi HC Capital UK plc. He has taught banking and lectured at Warwick and Oxford Universities on service and innovation. He was Pro-Chancellor and deputy Chair of Council at Loughborough University. He has an MBA from Henley, is a Fellow of the Chartered Institute of Bankers, a Fellow of the Royal Society for Arts, Manufactures and Commerces and holds an Honorary Doctorate from Loughborough University.